Do I Really Need a Website If I Already Have a Facebook Page?

We hear this one all the time. Like, ALL the time. And we get it. You set up a Facebook page for your business, you've been posting regularly, people are liking your stuff, and it feels like it's working. So why would you spend money on a website when Facebook is free?

It's a fair question. And we're not going to tell you to ditch your Facebook page. It's doing good things for you. But we are going to tell you why it's not enough on its own, and why relying on Facebook as your only online presence is a gamble that could really hurt your business.

Let's talk about it.

You Don't Own Your Facebook Page

This is the big one, and it's the one most people don't think about until it's too late.

Facebook owns Facebook. You're just renting space there. And like any landlord, they can change the rules whenever they want. They can change how your page looks. They can change who sees your posts. They can even shut down your page entirely, and it happens more often than you'd think.

We've talked to business owners who woke up one morning to find their Facebook page disabled because of some automated flag that got triggered. No warning. No explanation that made sense. And suddenly all those followers, all those reviews, all those posts? Gone. Just like that.

When you have your own website, YOU own it. Nobody can take it away from you. Nobody can change the rules on you overnight. It's your little corner of the internet and you control every single thing about it.

Facebook's Algorithm Is Not Your Friend

Here's something that might surprise you. When you post something on your business Facebook page, only a tiny percentage of your followers actually see it. We're talking somewhere around 2 to 5 percent on average. So if you have 500 followers, maybe 10 to 25 of them are seeing your posts in their feed.

Why? Because Facebook wants you to pay for ads. That's how they make money. They're not going to show your posts to everyone for free when they can charge you to "boost" them instead.

And the algorithm changes constantly. What worked last year might not work this year. You're always at the mercy of whatever Facebook decides to prioritize, and spoiler alert, it's usually not small business pages.

Your website doesn't have an algorithm. When someone types your web address into their browser, they get YOUR site with YOUR message. Every single time. No middleman deciding whether or not your content is worthy of being shown.

Google and Facebook Don't Play Well Together

Quick question: when was the last time you searched for something on Google and a Facebook page showed up as one of the top results?

Probably never. Or at least rarely.

Google doesn't index Facebook pages the way it indexes websites. When someone in your area searches for "house cleaning service near me" or "custom cakes in Cleveland," Google is going to show them websites. Real, actual websites. Not Facebook pages.

This is a massive deal because the vast majority of people looking for local businesses start with a Google search. If you don't have a website, you're essentially invisible to all those potential customers. They're searching, they're ready to spend money, and they can't find you because you put all your eggs in the Facebook basket.

A Website Makes You Look Legit

Let's be real for a second. When you're checking out a business and all they have is a Facebook page, what's your first thought? If you're like most people, there's a little voice in the back of your head that says, "Hmm, are they a real business?"

It might not be fair, but it's true. A dedicated website signals that you're serious about what you do. It tells potential customers that you've invested in your business, that you're established, and that you're not going to disappear tomorrow.

This is especially important if you're just starting out. You're already working against the "is this legit?" skepticism that comes with being new. A professional website goes a long way toward building trust before someone ever picks up the phone to call you.

Think about it from your own experience. If you were looking for a financial advisor or a photographer or a therapist, would you feel confident hiring someone whose entire online presence was a Facebook page? Or would you feel better about someone with a clean, professional website that showed you exactly who they are and what they do?

Your Website Is Open 24/7

Your Facebook page is technically available all the time too, but a website works differently. It's organized around YOUR priorities, not Facebook's layout. You control what people see first, what they read next, and what action you want them to take.

On Facebook, your page is just one of a million things competing for attention. Posts from friends, ads, videos of cats doing silly things, political arguments from Uncle Larry. Your potential customer might land on your Facebook page and then get distracted by a notification three seconds later.

On your website, it's just you and the customer. No distractions, no competing content, no notifications pulling them away. They came to learn about your business, and that's exactly what they're going to do.

Facebook Is Amazing... As a Supplement

Now here's the thing. We're not anti-Facebook. Not even a little bit. Facebook is a wonderful tool for small businesses. It's great for sharing updates, posting photos, running promotions, and engaging with your community. It's especially powerful in local markets where people use Facebook groups to ask for recommendations.

The key word is SUPPLEMENT. Facebook should be driving people TO your website, not replacing it. Think of Facebook as the friendly person on the street corner handing out flyers, and your website as the actual store.

When someone sees your post on Facebook and wants to learn more, where do they go? If the answer is "they just scroll through my Facebook page," you're losing people. But if the answer is "they click the link to my website where they can see all my services, read about my story, and contact me directly," now you're in business.

What Your Website Does That Facebook Can't

Let's get specific about what you're missing without a website:

A professional email address. yourname@yourbusiness.com looks a lot better than yourbusiness2024@gmail.com. Having a website usually means you can set up a real email address that matches your domain. Full control over your brand. On Facebook, every business page looks basically the same. On your website, you choose the colors, the layout, the fonts, the images, everything. It's YOUR brand, presented YOUR way. Better contact options. Sure, Facebook has messaging. But a website can have contact forms, click-to-call buttons, appointment scheduling, maps to your location, and anything else that makes it easy for customers to reach you. The ability to rank on Google. We talked about this already, but it's worth repeating. Without a website, you're missing out on the biggest source of new customers for local businesses. Period. Analytics and data. Your website can tell you exactly how many people visited, what pages they looked at, where they came from, and what they did. This information is gold when you're trying to figure out what's working and what isn't. Content that lasts. A Facebook post has a shelf life of maybe a few hours before it gets buried in the feed. A blog post on your website can show up in Google searches for years. YEARS. That's content that keeps working for you long after you hit publish.

"But I'm Not Tech-Savvy..."

We hear you. And that's completely okay. You don't have to be tech-savvy to have a great website. That's what people like us are for. At KP Technology Solutions, we build websites for people who would rather focus on running their business than figuring out how to code a web page. Because that's how it should be.

You don't need to understand how the engine works to drive a car. Same thing here.

The Bottom Line

Keep your Facebook page. Seriously, keep it. Post on it regularly. Engage with your followers. Use it to share your personality and connect with your community.

But don't let it be the ONLY place people can find you online. That's putting your entire business in someone else's hands, and that's a risk you don't need to take.

A website gives you credibility, visibility on Google, full control over your message, and a home base that nobody can take away from you. It's not an either/or situation. It's a both/and situation. Facebook AND a website, working together, is how small businesses win online in 2026.

If you've been putting off getting a website because your Facebook page felt like enough, let this be your nudge. It doesn't have to be complicated or expensive. It just has to exist.

Ready to get started? We'd love to help you figure out the right next step. No pressure, just a conversation.

Your business is too important to build on rented land.